The Hubbub about “Community Managers” — What’s Missing
Posted on November 23, 2008 by Steve Magruder in Online Communities & DiscussionReadWriteWeb recently has been talking up the new role of community managers in companies, especially start-ups, here lately. See their posts “Do Startup Companies Need Community Managers?” and “Community Manager Jobs Are Hot”.
The term community manager has traditionally had this definition, but that’s not what I’m talking about. Well, hopefully, we don’t have any Ralph Furleys amongst us (Don Knotts was cool though!).
Anyway, Marshall Kirkpatrick at ReadWriteWeb has boiled the definition down to the following:
A community manager is someone who communicates with a company’s users/customers, development team and executives and other stake holders in order to clarify and amplify the work of all parties. They probably provide customer service, highlight best use-cases of a product, make first contact in some potential business partnerships and increase the public visibility of the company they work for.
I certainly think this is a great start, but I think it basically captures one side of the job, the part that everyone sees, and the part the person in the role projects, but doesn’t address the actual ongoing intricacy of making a job like this work to success.
The other side of the job is the shaping of the process of discussion itself. This involves both a grasp of discussion dynamics as well as social media technologies/trends (where being a person with web programming knowledge is very helpful).





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